• Marketing Copywriter

    Job Locations US-GA-Doraville
    Posted Date 2 months ago(9/27/2018 9:52 AM)
    Job ID
    # of Openings
  • Overview

    Purafil, a Filtration Group is a dynamic growing company focused on the manufacture of various products designed to improve the quality of air, water and industrial processes. We are looking for a Marketing Copywriter to join our growing team!  As the sole dedicated Marketing Copywriter, you will develop a company and product voice for B2B communications. Your work will span guiding customers through the product experience to customer engagement and sales collateral and communications. This is a good fit for someone seeking to not only join but help build a good team environment. Leading candidates are equally skilled in distilling technical information into customer talking points to writing content for thought leadership.


    This is an ideal position for someone leveraging 2-5 years of ad agency or in-house creative experience, who is looking for a stable and positive team environment, and aspires to execute on-brand content for products that have a global impact.


    • Must be able to create and edit marketing collateral in any format and transform ideas into words for all types of marketing collateral including but not limited to brochures, newsletters, website content, direct mail, advertising, and publications.
    • Create informative and persuasive marketing communications that nurture acquisition consumers into purchases and then continue the customer journey to increase retention and repurchase rates
    • Strong foundation in corporate marketing across media platforms
    • Conceptual thinker as well as doer
    • Track record of making the complex and technical simple, but also ability to write at a technical level
    • Must be able to write internal storyboards and video scripts
    • Prioritize multiple projects and deliver highly effective and creative work

     Education and Experience:

    • Bachelor's degree in Advertising, Journalism, Communications,
    • 3 + year’s or equivalent work experience
    • Experience with SalesForce.com and Marketo is preferred

    Core Competencies:

    • Strong and proven writing background is required; prefer experience in a related filtration field.
    • Moderate proficiency with MS Office.
    • B2B writing experience within a high-tech company focused on technical marketing collateral
    • Web-based creative portfolio demonstrating a range of writing samples from marketing to technical content
    • Ability to communicate advanced technical concepts using plain language
    • A background of enduring the rigors of fast-paced projects and creative environments



    May include up to 10% domestic and international


    Physical Demands:

    While performing the duties of this job, the employee is frequently required to do the following:

    • Sit for prolonged periods.
    • Coordinate multiple tasks simultaneously.
    • Flexible work hours. 

    About Us:

    Purafil, is the global leader in gas phase (chemical) filtration technology.  Our products and solutions are targeted towards providing superior levels of Indoor Air Quality in a variety of environments including but not limited to oil & gas; water treatment; heavy manufacturing; electronics & semiconductor manufacturing; data centers; transportation; mining; commercial offices; restaurants & food service; galleries, museums, archives & libraries – for corrosion protection, odor control, health and preservation applications. 


    Filtration Group a leading broad-line manufacturer for a diverse range of products that make the world safer, healthier and more productive. We are the one global partner that truly understands that the success of our customers depends on responsiveness, quality of product and continuity of supply. That’s why we go to great lengths to provide consistent and seamless filtration solutions across an impressive range of business applications.


    A world-leading provider, we have the experience, resources and scale to accommodate any filtration need — standard or otherwise — with the most precise, advanced and efficient solution around the globe. We offer a level of acumen and accountability no other provider can match.


    Company values:

    At Purafil, our values – integrity, service, entrepreneurialism, innovation, accountability, adaptability & respectful candor – serve as our guiding framework for how we lead & interact with our teams, make decisions and direct resources. They also provide a structure within which all teammates can focus their energies on achieving core strategic objectives in a consistent manner. Our screening process includes a drug test and background check. Upon hiring we use the E-Verify system to validate status to work legally in the United States. Purafil provides an excellent benefits package which includes healthcare, paid days off, and a 401K plan. Purafil is an EOE, Drug, Tobacco and Alcohol Work Free Environment. For more information about us, visit our website at www.purafil.com or www.filtrationgroup.com


    Company Background –Filtration Group and Madison Industries

    Filtration Group is on a mission to make the world safer, healthier and more productive.   With a passionate workforce, global footprint and world class engineering and manufacturing capabilities, we are driving innovation and developing solutions across a broad spectrum of applications in the fast-growing global filtration industry.   We are committed to maintaining an entrepreneurial culture built on a foundation of trust and in which our leaders exhibit a strong bias for action.

    The Company began in 2009 and has rapidly grown to be a global leader in the highly attractive filtration industry.   With revenues of $1.6 billion, Filtration Group is consistently recognized as the fastest growing and one of the largest filtration businesses in the world.   With over 7,000 employees, the Company serves its customers from a global footprint of 105 facilities in over 25 countries.  Filtration Group operates across a wide variety of attractive end markets and produces mission critical products with high replacement rates.   Over 80% of the Company’s revenue comes from replacement / consumable products, many of which are specified into customer’s products or processes.


    Filtration Group is an affiliate of Madison Industries, one of the largest and most successful privately held companies in the world. Madison builds entrepreneurially driven, branded market leaders that are committed to making the world safer, healthier and more productive by creating innovative solutions that deliver outstanding customer value.  The team at Madison is committed to building something truly remarkable that long outlasts them while coaching others to reach their highest potential.  Please visit Madison at www.madison.net.


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