• Marketing Specialist

    Job Locations US-IA-Cedar Rapids
    Posted Date 3 months ago(12/14/2018 12:21 PM)
    Job ID
    # of Openings
  • Overview


    Filtration Group is on a mission to make the world safer, healthier and more productive.   With a passionate workforce, global footprint and world class engineering and manufacturing capabilities, we are driving innovation and developing solutions across a broad spectrum of applications in the fast-growing global filtration industry.   We are committed to maintaining an entrepreneurial culture built on a foundation of trust and in which our leaders exhibit a strong bias for action.

    The Company began in 2009 and has rapidly grown to be a global leader in the highly attractive filtration industry.   With revenues of $1.6 billion, Filtration Group is consistently recognized as the fastest growing and one of the largest filtration businesses in the world.   With over 7,000 employees, the Company serves its customers from a global footprint of 105 facilities in over 25 countries.  Filtration Group operates across a wide variety of attractive end markets and produces mission critical products with high replacement rates.   Over 80% of the Company’s revenue comes from replacement / consumable products, many of which are specified into customer’s products or processes.

    Filtration Group is an affiliate of Madison Industries, one of the largest and most successful privately held companies in the world. Madison builds entrepreneurially driven, branded market leaders that are committed to making the world safer, healthier and more productive by creating innovative solutions that deliver outstanding customer value.  The team at Madison is committed to building something truly remarkable that long outlasts them while coaching others to reach their highest potential.  Please visit Madison at www.madison.net.



    The Marketing Specialist will be based in Tulsa and will report to the Division Marketing Team. At Filtration Group our marketers work to build equity for our brands, have ownership in the customer experience and create content for external and internal audiences. This is a strategic role for someone who wishes to grow their career in marketing with the fastest-growing company in the space.

    The ideal candidate will be highly organized and focused on deliverables that add value to the organization. He or she will have experience with B2B marketing practices and in working within a fast-paced, entrepreneurial environment. This person must be able to work at both a strategic level (generating new ideas to drive demand and business growth) and at the tactical level (executing campaigns, writing and developing content, etc.).



    The Marketing Specialist will manage all aspects of marketing and marketing communications for external customer communications and internal communications. This role will own marketing execution for the business unit and will partner with the business on goal alignment and with Division Marketing on processes, best practices and guidance.

    Primary responsibilities include and are certainly not limited to the following: 

    1. Marketing Planning:
      • Partner with business leaders to build the business marketing plan to deliver business growth goals.
      • Identify the best marketing levers to attract and penetrate target customers and target segments
      • Manage marketing plans, execute activities and produce content in support of that marketing plan
      • Meet with business leaders regularly to ensure marketing plan remains in alignment with business needs.
      • Maintain web content ensuring it is current and up-to-date








    1. Sales Support:
      • Partner with divisional and corporate marketing teams to develop email programs for products, outreach campaigns and demand generation efforts to drive leads
      • Build and drive online advertising campaigns to cost-effectively drive lead generation across advertising networks (this may include social channels such as Facebook, Instagram, LinkedIn, Twitter)
      • Develop Sales Kit materials (brochures, collateral, presentations, etc.)


    1. New Product Development Support:
      • Develop and deploy NPD Launch materials
      • Develop and Manage Product Content (images, messaging, value propositions, competitive messaging)
      • Build and assemble corresponding campaigns (digital and in-person) to launch NPD.
      • Assist and support product training materials for sales, partners and customers.


    1. Communications: Manage Internal and External communications
      • Produce necessary internal communications and content (newsletters, intranet, posters, etc.)
      • Write, Coordinate and Publish Content (case studies, testimonials, press releases, etc.)
      • Manage the creation of content to demonstrate our brand promise
      • Ensure all business units adhere to the brand standards—messaging and visual identity
      • Partner with the HR team to create content to communicate HR announcements to employees globally


    • Bachelor’s Degree in marketing or related field.
    • 4 - 7 years’ experience in a B2B marketing environment.
    • 4 - 7 years digital and content marketing experience.
    • Ability to use Adobe Creative Suites a must.
    • Experience with CRM and Marketing Automation systems (Salesforce and Marketo a plus).
    • Knowledge of SEO, SEM, keyword research, Google Analytics and Google Adwords
    • Demonstrated ability to work collaboratively, across job functions.
    • Ability to think strategically and execute tactically.
    • Innovative and adaptable - demonstrated entrepreneurial abilities, with start-up business/project skills.
    • Change management skills or experience - persuasive, encouraging and motivating.
    • High energy, teamwork focused attitude.
    • Demonstrated high level of written, verbal, and interpersonal skills to communicate information, ideas, procedures, and processes in a logical sequence.
    • Strong organizational, project management, and communication skills with the proven ability to work on multiple projects at once. Should be able to prioritize, work independently, and solve problems, working comfortably under pressure.


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